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Customer opinion on product recommendations in the United States 2016

How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?

The data presents the customer opinion on purchase history based product recommendations in the U.S. as of August 2016. During the survey, 53% of respondents stated they were not comfortable having companies track their information in that way.

I expect most retailers to do this in the future	57
I’m not comfortable having companies track my information in this way	53
Demonstrates companies are interested in keeping your business	51
I like the ability to repurchase items online using the recurring purchase option	48
Makes the shopping process faster	40
Makes the shopping process easier	39
Sets a higher standard for shopping experiences	33
Is something I would tell my friends and family members about	31
I prefer to shop with specific online retailers who offer recommendations	31
I often make purchases based on the recommendations provided by a retailer online	30

Customer opinion on product recommendations in the United States 2016

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