Internet » Advertising & Marketing » Data usage in marketing and advertising | Interest in product recommendations in the U.S. 2016

Interest in product recommendations in the United States 2016

Interest in product recommendations based on purchase history from selected retailer types according to consumers in the United States as of August 2016

The data presents level of interest in receiving purchase history based product recommendations in the U.S. as of August 2016, by retailer type. During the survey, 26% of respondents stated they were interested in receiving such recommendations and/or offers made by coffee shops.

Grocery stores 38
Online retailers (Amazon.com, Walmart.com, etc.) 34
National resturants (Chili’s, Outback, Olive Garden, etc.) 30
National retailers (BestBuy, Target, Wal-Mart, etc.) 30
Drug stores (Walgreens, CVS, etc) 27
Coffee shops (Starbucks, Dunkin Donuts) 26
Specialty retailers (Michael’s Crafts, PetSmart, etc) 25
Gas (BP, ExxonMobil, Shell, Speedway, etc.) 24
Hotels (Marriott, Starwood, etc.) 24
Office supply stores (Staples, Office Depot, etc.) 23
Entertainment (Regal Cinemas, AMC theaters, etc.) 23
Events (sporting, festivals, concerts, etc.) 23