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U.S. consumer view of purchase history based mobile shopping recommendations 2017

Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017

The data displays consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the U.S. as of December 2017. During the survey, 48% of respondents said such behavior would be acceptable to them as long as they could opt out at any time.

It is generally acceptable to me as long as I can opt in and out of these offers	48
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant	41
It would never be acceptable for me	11

U.S. consumer view of purchase history based mobile shopping recommendations 2017

StatInvestor