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Impact of product recommendations on shopping frequency in the United States 2016

Impact of product recommendations on shopping frequency according to consumers in the United States as of August 2016

The data presents the impact of purchase history based product recommendations in the U.S. as of August 2016, by retailer type. During the survey, 22% of respondents stated they would shop "much more frequently" or "more frequently" at coffee shops if they received such recommendations.

Grocery stores 38
Online retailers (Amazon.com, Walmart.com, etc.) 38
National retailers (BestBuy, Target, Wal-Mart, etc.) 33
Drug stores (Walgreens, CVS, etc) 29
National resturants (Chili’s, Outback, Olive Garden, etc.) 28
Entertainment (Regal Cinemas, AMC theaters, etc.) 25
Specialty retailers (Michael’s Crafts, PetSmart, etc) 25
Events (sporting, festivals, concerts, etc.) 24
Gas (BP, ExxonMobil, Shell, Speedway, etc.) 23
Office supply stores (Staples, Office Depot, etc.) 23
Coffee shops (Starbucks, Dunkin Donuts) 22
Hotels (Marriott, Starwood, etc.) 22

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