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Mobile advertising revenue in North America 2016, by format

Mobile advertising revenue in North America in 2016, by format (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The graph above depicts mobile advertising revenue in North America in 2016, broken down by format. Display advertising was the biggest format in the region, with 19.53 billion USD revenue generated by mobile display ads that year.

Display 19534
Search 18479
Messaging 395

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