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Canada digital ad spend share 2014-2020, by format

Distribution of digital advertising spending in Canada from 2014 to 2020, by format

The data displays the distribution of digital advertising spending in Canada from 2014 to 2016, including a forecast until 2020, broken down by format. In 2015, search advertising spend accounted for 53.5% of total digital ad expenditures in Canada. In 2020, it is expected to drop slightly to 51%.

2014	54.1	33.6	7	0.3	4.3	0.5	0.2
2015	53.5	34.3	7.5	0.3	3.7	0.5	0.2
2016	53	34.8	8	0.3	3.3	0.5	0.1
2017	52.5	35.5	8.1	0.2	3	0.5	0.1
2018	52	36.3	8.2	0.2	2.7	0.5	0.1
2019	51.5	37	8.2	0.2	2.5	0.5	0.1
2020	51	37.6	8.2	0.2	2.4	0.5	0.1

Canada digital ad spend share 2014-2020, by format

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