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Canada digital ad spend share 2014-2020, by format

Distribution of digital advertising spending in Canada from 2014 to 2020, by format
Created with Highcharts 5.0.1454.154.153.553.5535352.552.5525251.551.5515133.633.634.334.334.834.835.535.536.336.3373737.637.6777.57.5888.18.18.28.28.28.28.28.20.30.30.30.30.30.30.20.20.20.20.20.20.20.24.34.33.73.73.33.3332.72.72.52.52.42.40.50.50.50.50.50.50.50.50.50.50.50.50.50.50.20.20.20.20.10.10.10.10.10.10.10.10.10.12014201520162017*2018*2019*2020*0102030405060

The data displays the distribution of digital advertising spending in Canada from 2014 to 2016, including a forecast until 2020, broken down by format. In 2015, search advertising spend accounted for 53.5% of total digital ad expenditures in Canada. In 2020, it is expected to drop slightly to 51%.

2014 54.1 33.6 7 0.3 4.3 0.5 0.2
2015 53.5 34.3 7.5 0.3 3.7 0.5 0.2
2016 53 34.8 8 0.3 3.3 0.5 0.1
2017 52.5 35.5 8.1 0.2 3 0.5 0.1
2018 52 36.3 8.2 0.2 2.7 0.5 0.1
2019 51.5 37 8.2 0.2 2.5 0.5 0.1
2020 51 37.6 8.2 0.2 2.4 0.5 0.1

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