The data displays the social media advertising expenditure in Canada from 2013 to 2014, and includes a forecast until 2017. In 2014, the advertising spend on digital media totaled 434.2 million CAD. In 2015, the source projects total social media advertising to increase to 563.4 million CAD.
Social media advertising and marketing- additional information
It is expected that by the end of 2017, social media ad spend will reach nearly 835 million CAD. According to recent calculations, this figure will account for 15.2% of the total digital advertising expenditures forecasted for that year.
