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Canada digital marketing activity usage by businesses 2014-2016

Digital marketing activities used by companies in Canada in 2014 and 2016
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The data displays the digital marketing activities used by companies in Canada in 2014 and 2016. During the last surveyed period, 69% of marketing executives stated that e-mail marketing was a digital activity currently being used by their company, down from 71% in 2014.

Social media engagement 76.7 83
Website development 73.6 80
E-mail marketing 71.3 69
Content marketing 55 69
Search engine optimization (SEO) 61.2 64
Social media monitoring 59.7 64
Search engine marketing (SEM) 47.3 44
Inbound Marketing 40.3 44
Mobile app development 42.6 26

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