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Canada digital marketing activity usage by businesses 2014-2016

Digital marketing activities used by companies in Canada in 2014 and 2016

The data displays the digital marketing activities used by companies in Canada in 2014 and 2016. During the last surveyed period, 69% of marketing executives stated that e-mail marketing was a digital activity currently being used by their company, down from 71% in 2014.

Social media engagement	76.7	83
Website development	73.6	80
E-mail marketing	71.3	69
Content marketing	55	69
Search engine optimization (SEO)	61.2	64
Social media monitoring	59.7	64
Search engine marketing (SEM)	47.3	44
Inbound Marketing	40.3	44
Mobile app development	42.6	26

Canada digital marketing activity usage by businesses 2014-2016

StatInvestor