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Canada: highest digital media spend increase 2015, by format

Highest overall digital media spending increase according to advertising executives in Canada as of March 2015, by format
Created with Highcharts 5.0.145353363617172828181812123636Video - mobileVideo - desktopTV (programmatic)Social MediaSearch advertisingDisplay - desktopDisplay - mobile02.557.51012.51517.52022.52527.53032.53537.54042.54547.55052.5555…57.5

The data displays the responses to a survey about understanding trends and insights in advertising taken among advertising executives in Canada in 2015. During the reported period, 53% of advertising executives stated that they expected mobile video to receive the biggest overall increase in digital media spending.

Video - mobile 53
Video - desktop 36
TV (programmatic) 17
Social Media 28
Search advertising 18
Display - desktop 12
Display - mobile 36