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Canada: highest digital media spend increase 2015, by format

Highest overall digital media spending increase according to advertising executives in Canada as of March 2015, by format

The data displays the responses to a survey about understanding trends and insights in advertising taken among advertising executives in Canada in 2015. During the reported period, 53% of advertising executives stated that they expected mobile video to receive the biggest overall increase in digital media spending.

Video - mobile 53
Video - desktop 36
TV (programmatic) 17
Social Media 28
Search advertising 18
Display - desktop 12
Display - mobile 36

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