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Digital marketing activities contributing to success in Canada 2014-2016

Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016

The data displays the percentage of marketers in Canada who believe selected digital marketing activities contribute to their success in 2014 and 2016. During the last survey period, 79.8% of marketing executives stated that social media marketing was a valued activity which would contribute to marketing success, up from 72% who thought said the same in 2014.

Design, development and maintenance of the corporate website 90.7 88.7
Marketing on social media 72.1 79.8
Content creation / blogging and management (content marketing) 58.9 78.1
Reporting & analytics 80.6 78
Search engine optimization (SEO) 75.2 77.8
E-mail Marketing 62.8 68.9
Online advertising (SEM) 52.7 55.2
Mobile app development 51.2 38.7

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