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In-app vs. mobile web ad spend Q3 2017, by country

Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platform
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The data displays the distribution of mobile advertising spending in selected countries worldwide in the third quarter of 2017, sorted by platform. According to the source, 99% of advertising spending in China was in-app.

France 99 1
Russia 99 1
China 99 1
India 98 2
Argentina 98 2
Denmark 98 2
United States 98 2
Germany 98 2
Brazil 98 2
Canada 98 2
Norway 97 3
Mexico 97 3
Spain 96 4
Australia 96 4
Netherlands 95 5
Italy 95 5
United Kingdom 93 7
South Korea 91 9
Sweden 90 10
Japan 86 14