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In-app vs. mobile web ad spend Q3 2017, by country

Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platform

The data displays the distribution of mobile advertising spending in selected countries worldwide in the third quarter of 2017, sorted by platform. According to the source, 99% of advertising spending in China was in-app.

France 99 1
Russia 99 1
China 99 1
India 98 2
Argentina 98 2
Denmark 98 2
United States 98 2
Germany 98 2
Brazil 98 2
Canada 98 2
Norway 97 3
Mexico 97 3
Spain 96 4
Australia 96 4
Netherlands 95 5
Italy 95 5
United Kingdom 93 7
South Korea 91 9
Sweden 90 10
Japan 86 14

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