The data displays the share of online publishers, retailers and advertisers (first party websites) who includ the AdChoices icon or text as their enhanced notice link in Canada in 2016. The survey results show that 67% of first party participants used the AdChoices icon or text as their enhanced notice link to clearly inform website users that information about their interests could be collected or used for interest based advertising purposes, however 33% of participants did not use this mechanism.
