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Ad impressions reaching young target audiences in Canada 2018

Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018

The data displays the share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018. According to the source, 26% of ad impressions reached younger Millennials between 18 and 24 years old, compared to just 6% which were on-target and aimed at Generation Z.

Gen Z (13-17) 9 89
Younger Millennials (18-24) 26 76

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