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Preferred online advertising formats 2016

Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016

The data describes information on the percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016. According to the findings, 58% of respondents stated they would prefer ads that are targeted to their interests, while the majority favored video ads that can be skipped

Ads that play before/during a program or video clip that you can skip	65
Ads that are targeted to your interests	58
Ads that are static	46
Ads that sit at the top of the page or the content/article that you are reading	46
Ads surrounding the content/article that you are reading	41
Ads within the content/article that you are reading	32
Ads that play before/during a program or video clip that you cannot skip	27
Ads that pop up over/obscure the content/article that you are reading	14

Preferred online advertising formats 2016

StatInvestor