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Preferred online advertising formats 2016

Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016
Created with Highcharts 5.0.1465655858464646464141323227271414Ads that play before/during a program or video clip that you can skipAds that are targeted to your interestsAds that are staticAds that sit at the top of the page or the content/article that you arereadingAds that sit at the top of the page or the content/article that you are readingAds surrounding the content/article that you are readingAds within the content/article that you are readingAds that play before/during a program or video clip that you cannotskipAds that play before/during a program or video clip that you cannot skipAds that pop up over/obscure the content/article that you are reading0510152025303540455055606570

The data describes information on the percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016. According to the findings, 58% of respondents stated they would prefer ads that are targeted to their interests, while the majority favored video ads that can be skipped

Ads that play before/during a program or video clip that you can skip 65
Ads that are targeted to your interests 58
Ads that are static 46
Ads that sit at the top of the page or the content/article that you are reading 46
Ads surrounding the content/article that you are reading 41
Ads within the content/article that you are reading 32
Ads that play before/during a program or video clip that you cannot skip 27
Ads that pop up over/obscure the content/article that you are reading 14

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