Internet » Advertising & Marketing » Digital advertising in Canada | Canada consumer preferred online ad formats by age 2016

Preferred online advertising formats 2016, by age

Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group
Created with Highcharts 5.0.146666666653535050454538382828171768685959484849494444353531311717585847473434333330302121202088Ads that play before/during a program or video clip that you can skipAds that are targeted to your interestsAds that are staticAds that sit at the top of the page or the content/article that you arereadingAds that sit at the top of the page or the content/article that you are readingAds surrounding the content/article that you are readingAds within the content/article that you are readingAds that play before/during a program or video clip that you cannotskipAds that play before/during a program or video clip that you cannot skipAds that pop up over/obscure the content/article that you are reading051015202530354045505560657075

The data describes information on the percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group. According to the findings, 66% of respondents aged between 18 and 34 stated they would prefer ads that are targeted to their interests.

Ads that play before/during a program or video clip that you can skip 66 68 58
Ads that are targeted to your interests 66 59 47
Ads that are static 53 48 34
Ads that sit at the top of the page or the content/article that you are reading 50 49 33
Ads surrounding the content/article that you are reading 45 44 30
Ads within the content/article that you are reading 38 35 21
Ads that play before/during a program or video clip that you cannot skip 28 31 20
Ads that pop up over/obscure the content/article that you are reading 17 17 8

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