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Preferred online advertising formats 2016, by age

Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group

The data describes information on the percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group. According to the findings, 66% of respondents aged between 18 and 34 stated they would prefer ads that are targeted to their interests.

Ads that play before/during a program or video clip that you can skip	66	68	58
Ads that are targeted to your interests	66	59	47
Ads that are static	53	48	34
Ads that sit at the top of the page or the content/article that you are reading	50	49	33
Ads surrounding the content/article that you are reading	45	44	30
Ads within the content/article that you are reading	38	35	21
Ads that play before/during a program or video clip that you cannot skip	28	31	20
Ads that pop up over/obscure the content/article that you are reading	17	17	8

Preferred online advertising formats 2016, by age

StatInvestor