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Leading factors increasing trust in influencer content in Canada 2018

Perspectives on factors that increase trust in influencer content in Canada as of February 2018

The data displays Canadian perspectives on factors that increase trust in influencer content as of February 2018. The findings show that 65% of respondents said that they are more likely to trust an influencer and their content if they are considered an expert in their field.

The influencer is considered an expert in their field	65
Knowing the influencer personally	52
The influencer's content is perceived as authentic/genuine	52
The influencer discloses payments/paid endorsements	43
Sharing common interests	36
My friends or family like and/or share the influencer's blog/content	29
The number of followers an influencer has - the more the better	9
The influencer has celebrity status	4
None of these	9

Leading factors increasing trust in influencer content in Canada 2018

StatInvestor