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Consumer awareness and familiarity with the AdChoices icon in Canada 2016-2017

Share of consumers aware of the AdChoices icon in Canada from 2016 to 2017

The data displays the share of consumers aware of the AdChoices icon in Canada from 2016 to 2017. In 2017, 53% of respondents admitted they recognized the AdChoices icon, compared with 38% in 2016, demonstrating a 15% increase in awareness among respondents.

2016 38
2017 53

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