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Display ad market value vs. ad blocking losses in Canada 2016-2017

Comparison of display advertising market value and ad blocking losses in Canada in 2016 and 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays a comparison of display advertising market value and ad blocking losses in Canada in 2016 and 2017. According to the estimates, the Canadian display ad market in 2017 was worth approx. 1.8 billion USD. At the same time, 864 million USD out of this amount was believed to be lost due to ad blocking.

2016 1626 606
2017 1807 864