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Apple, Google, and Microsoft: revenue comparison 2008-2017

Revenue comparison of Apple, Google/Alphabet, and Microsoft from 2008 to 2017 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays a comparison of Apple Inc.'s, Google Inc.'s / Alphabet Inc.'s, and Microsoft Corp.'s revenues during the fiscal years from 2008 to 2017. In the fiscal year 2017, hardware-focused Apple's 229.2 billion USD revenue was more than double the amount of online-based Google's 109.6 billion USD, with Microsoft generating 85.32 billion USD that same year. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems - in 2016, Android accounted for 85% compared to Apple's 14.

2008 37.5 21.8 60.42
2009 42.9 23.7 58.44
2010 65.2 29.3 62.48
2011 108.2 37.9 69.94
2012 156.5 50.18 73.72
2013 170.9 55.51 55.52 77.85
2014 182.8 65.67 66 86.83
2015 233.72 74.54 74.99 93.58
2016 215.64 89.46 90.27 85.32
2017 229.23 109.65 110.86 89.95