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Reach of most popular U.S. smartphone apps 2018

Mobile audience reach of leading smartphone apps in the United States as of June 2018

The data displays the most popular smartphone apps in the U.S. in June 2018, ranked by mobile audience reach. That month, the Google Maps app was accessed by 68% of mobile audiences. Facebook, the most popular social network in the U.S., was ranked second with 78.6% reach.

Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the U.S., the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps.

YouTube 79.2
Facebook 78.6
Google Search 71.4
Google Maps 68
Facebook Messenger 67.6
Snapchat 59.8
Gmail 56
Google Play 54.6
Instagram 52
Amazon Mobile 43.6
Pandora Radio 39.4
Google Drive 38.1
Google Photos 33.6
Apple News 30
Pinterest 29.6