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Global market share of search engines 2010-2018

Worldwide desktop market share of leading search engines from January 2010 to April 2018

The data displays the global market share of leading internet search engines. In April 2018, online search engine Bing accounted for 6.45% of the global search market. During the same month, Chinese search engine Baidu had a market share of 0.86%.

Ever since the introduction of Google Search in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining an 86.3% market share as of April 2018. The majority of Google revenues are generated through advertising.

Jan '10 90.77 3.41 4.12 0.37
Apr '10 90.39 3.57 4.29 0.42
Jul '10 90.59 3.74 3.89 0.37
Oct '10 91.22 3.47 3.6 0.28
Jan '11 90.11 4.27 3.96 0.33
Apr '11 90.29 3.99 3.81 0.54
Jul '11 91.01 3.41 3.55 0.32
Oct '11 90.78 3.54 3.71 0.28
Jan '12 91.53 3.56 3.33 0.23
Apr '12 91.7 3.5 3.36 0.26
Jul '12 91.17 3.22 2.95 0.45
Oct' 12 90.73 3.36 2.92 0.54
Jan '13 90.47 3.19 2.88 0.63
Apr '13 90.17 3.61 3.08 0.92
Jul '13 90 3.86 2.87 1.08
Oct '13 87.72 3.91 3.26 1
Jan '14 88.99 4.04 2.65 0.92
Apr '14 88.21 4.29 3.34 0.69
Jul '14 88.15 4.61 4.01 0.55
Oct '14 88.73 4.43 3.82 0.5
Jan '15 88.1 4.53 4.13 0.61
Apr '15 88.44 4.12 3.67 0.61
Jul '15 89.26 3.37 3.43 0.79
Oct '15 89.16 4.07 3.22 0.68
Jan '16 88.36 4.85 3.3 0.73
Apr '16 89.44 4.48 3.1 0.63
Jul '16 89.38 4.2 3.37 0.71
Oct '16 90.37 4 2.95 0.56
Jan '17 89.06 4.59 3.08 0.54
Apr '17 88.56 4.85 3.29 0.68
Jul '17 86.83 5.13 3.96 0.84
Oct '17 87.16 5.49 3.72 0.85
Jan '18 87.35 5.79 3.07 0.74
Apr '18 86.28 6.45 3.41 0.93

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