The data presents Google's average advertising revenue per user from the first quarter of 2015 to the fourth quarter of 2016, in USD. During the most recently measured period, the online company's ARPU amounted to 6.7 USD, up from 5.9 U.S. dollar per monthly active user in the previous quarter.
Q1 '15 | 5.1 |
Q2 '15 | 5.2 |
Q3 '15 | 5.4 |
Q4 '15 | 6 |
Q1 '16 | 5.6 |
Q2 '16 | 5.9 |
Q3 '16 | 6.1 |
Q4 '16 | 6.7 |