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Leading U.S. display advertising networks 2016, by reach

Leading syndicated ad focus entities in the United States in December 2016, by reach

The data displays the leading display advertising networks in the U.S. in December 2016, ranked by share of U.S. online audiences reached. Yahoo! Sites was ranked third, reaching 59.2% of U.S. online audiences.

Google 77.8
Taboola 71.8
Yahoo! Sites 59.2
MSN 59.1
Facebook.com 57
YouTube.com 49.7
ShareThis 47.5
Amazon.com 44.8
Outbrain 44.6
RevContent 37.9