Internet » Advertising & Marketing » Google, Apple, Facebook, and Amazon (GAFA) | Digital advertising revenue of leading online companies 2016

Digital advertising revenue of leading online companies 2012-2016

Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data describes a ranking of selected online companies based on total digital advertising revenue based on their annual reporting, excluding virtual currencies and goods. In 2017, Facebook earned 39.94 billion USD in digital revenue through online advertising. During the same period of time, search market leader Google generated 93.4 billion USD through digital advertising channels.

Google 43.69 51.07 59.62 67.39 79.38 95.38
Yahoo! 4.03 3.69 3.71 4.2 4.65
Facebook 4.28 6.99 11.49 17.08 26.89 39.94
AOL 1.42 1.61 1.85

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