Apple: revenue breakdown by product 2012-2018

Share of Apple's revenue by product category from the first quarter of 2012 to the third quarter of 2018

The data displays a percentage distribution of Apple's revenue by product/operating segment from the first quarter of 2012 to the third quarter of 2018. In the third quarter of its 2018 fiscal year Apple generated 56.15% of its revenue from iPhone sales.

Apple hardware products - additional information Apple was founded in 1976 and its first products included early versions of a personal computer, which failed to achieve mass commercial success. In 2001, however, the company launched the iPod, a portable music device which marked the beginning of Appleā€™s ascent towards the top of the most successful tech companies in the world.

1Q '12 51.69 18.93 14.24 6.52 8.62
2Q '12 56.85 15.99 12.95 8.09 6.13
3Q '12 45.17 25.07 14.09 9.15 6.53
4Q '12 46.28 19.83 18.4 9.72 5.77
1Q '13 56.24 19.58 10.12 6.76 7.29
2Q '13 52.65 20.06 12.49 9.44 5.37
3Q '13 51.39 18.04 13.85 11.3 5.41
4Q '13 52.07 16.51 15.01 11.37 5.05
1Q '14 56.43 19.91 11.1 7.63 4.92
2Q '14 57.1 16.67 12.09 10.02 4.12
3Q '14 52.77 15.73 14.8 11.98 4.72
4Q '14 56.21 12.62 15.73 10.94 4.5
1Q '15 68.61 12.01 9.31 6.43 3.6
2Q '15 69.44 9.36 9.68 8.61 2.91
3Q '15 63.24 9.15 12.16 10.14 5.32
4Q '15 62.54 8.3 13.36 9.88 5.92
1Q '16 68.06 9.34 8.89 7.98 5.73
2Q '16 64.99 8.73 10.1 11.85 4.33
3Q '16 56.77 11.51 12.37 14.11 5.24
4Q '16 60.1 9.08 12.25 13.5 5.06
1Q '17 69.4 7.06 9.25 9.15 5.14
2Q '17 62.9 7.35 11.05 13.31 5.43
3Q '17 54.72 10.94 12.32 16 6.02
4Q '17 54.86 9.19 13.64 16.17 6.15
1Q '18 69.74 6.64 7.81 9.59 6.22
2Q '18 62.21 6.73 9.57 15.03 6.47
3Q '18 56.15 8.9 10 17.93 7.02