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U.S. consumer perception of Apple as a company 2017

In your opinion, which of the following characteristics are associated with Apple?

The data displays the characteristics U.S. consumers associate with Apple as of March 2017. 58% of responding consumers in the U.S. perceived Apple as a modern company.

Apple is a modern company.	58
Apple is innovative.	58
Apple is a likable company.	39
Apple operates transparently.	12
Apple is creative.	54
Apple is environmentally friendly.	19
None of the above	19

U.S. consumer perception of Apple as a company 2017

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