The data describes Facebook's annual revenue and net income from 2007 to 2017. Facebook's revenue grew from 7.87 billion in 2013 to 40.7 billion USD in 2017. That year, Facebook accumulated a net income of 15.9 billion USD, ranking first among social media companies in annual revenues. The majority of Facebook revenues are generated via advertising - the shift towards e-commerce and online marketing has never been more evident than in 2016. Other revenue-generating factors are online marketing and online promotion during events such as the U.
