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U.S. consumer opinion on Facebook as a company 2017

In your opinion, which of the following characteristics are associated with Facebook?

The data displays the characteristics U.S. consumers associate with Facebook as of March 2017. 51% of responding consumers in the U.S. perceived Facebook as a modern company.

Facebook is a modern company	51
Facebook is a likable company	42
Facebook is creative	38
Facebook is innovative	37
Facebook is environmentally friendly	18
Facebook operates transparently	13
None of the above	23

U.S. consumer opinion on Facebook as a company 2017

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