Internet » Advertising & Marketing » Google, Apple, Facebook, and Amazon (GAFA) | U.S. consumer opinion on Facebook 2017

U.S. consumer opinion on Facebook as a company 2017

In your opinion, which of the following characteristics are associated with Facebook?
Created with Highcharts 5.0.145151424238383737181813132323Facebook is a modern companyFacebook is a likable companyFacebook is creativeFacebook is innovativeFacebook is environmentally friendlyFacebook operates transparentlyNone of the above0510152025303540455055

The data displays the characteristics U.S. consumers associate with Facebook as of March 2017. 51% of responding consumers in the U.S. perceived Facebook as a modern company.

Facebook is a modern company 51
Facebook is a likable company 42
Facebook is creative 38
Facebook is innovative 37
Facebook is environmentally friendly 18
Facebook operates transparently 13
None of the above 23

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