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U.S. consumers frequently aware of sponsored content in selected media 2017

Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
Created with Highcharts 5.0.1473736464565654544949TelevisionFacebookMagazinesNewspapersEditorial websites05101520253035404550556065707580

The data describes the share of consumers in the U.S. who have noticed sponsored content in selected media as of May 2017. During the survey period, 64% of respondents reported to have noticed sponsored content either frequently or occasionally on Facebook, while 73% of respondents said the same about sponsored content on TV.

Television 73
Facebook 64
Magazines 56
Newspapers 54
Editorial websites 49

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