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U.S. consumers frequently aware of sponsored content in selected media 2017

Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017

The data describes the share of consumers in the U.S. who have noticed sponsored content in selected media as of May 2017. During the survey period, 64% of respondents reported to have noticed sponsored content either frequently or occasionally on Facebook, while 73% of respondents said the same about sponsored content on TV.

Television	73
Facebook	64
Magazines	56
Newspapers	54
Editorial websites	49

U.S. consumers frequently aware of sponsored content in selected media 2017

StatInvestor