The data displays the social media trends expected to have the largest effect on marketing strategies in the following year according to marketers in the U.S. as of September 2017. It was found that 33% of responding marketing and advertising professionals claimed that social messaging would have the highest impact on their future promotional efforts.
Social messaging | 33 |
Video | 28 |
Influencer marketing | 11 |
Virtual and augmented reality | 10 |
Paid content or amplifications | 8 |