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Social media expected to influence marketing strategies in the United States 2017

Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017

The data displays the social media trends expected to have the largest effect on marketing strategies in the following year according to marketers in the U.S. as of September 2017. It was found that 33% of responding marketing and advertising professionals claimed that social messaging would have the highest impact on their future promotional efforts.

Social messaging 33
Video 28
Influencer marketing 11
Virtual and augmented reality 10
Paid content or amplifications 8