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Role of influencer marketing worldwide 2017

What role do you see influencer marketing playing in your organization in the next three years?

The data displays data on the role of influencer marketing worldwide as of January 2017. Among the enterprise brand strategists and marketers surveyed, 25% stated that they thought influencer marketing would become a catalyst for digital transformation in their organization in the coming three years.

Influencer marketing will become a primary area of digital marketing investment	27
Influencer marketing will be integrated in all marketing activities	58
Influencer marketing will be a cross-functional discipline that will expand beyond marketing	48
Influencer marketing will become a catalyst for digital transformation	25
None of the above	8

Role of influencer marketing worldwide 2017

StatInvestor