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Goals of influencer marketing 2017

Leading goals of influencer marketing worldwide as of January 2017
Created with Highcharts 5.0.149494929288888686747468686767646463635252Improve brand advocacyExpand brand awarenessReach new targeted audiencesIncrease share of voiceImprove sales conversionManage reputationDrive lead generationAccelerate digital transformationImprove customer satisfactionImprove employee's influence05101520253035404550556065707580859095100

The data displays the leading goals of influencer marketing worldwide as of January 2017. Among the enterprise brand strategists and marketers surveyed, 68% stated that reputation management was a goal of their influencer marketing.

Improve brand advocacy 94
Expand brand awareness 92
Reach new targeted audiences 88
Increase share of voice 86
Improve sales conversion 74
Manage reputation 68
Drive lead generation 67
Accelerate digital transformation 64
Improve customer satisfaction 63
Improve employee's influence 52

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