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Goals of influencer marketing 2017

Leading goals of influencer marketing worldwide as of January 2017

The data displays the leading goals of influencer marketing worldwide as of January 2017. Among the enterprise brand strategists and marketers surveyed, 68% stated that reputation management was a goal of their influencer marketing.

Improve brand advocacy	94
Expand brand awareness	92
Reach new targeted audiences	88
Increase share of voice	86
Improve sales conversion	74
Manage reputation	68
Drive lead generation	67
Accelerate digital transformation	64
Improve customer satisfaction	63
Improve employee's influence	52

Goals of influencer marketing 2017

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