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Performance of influencer content compared to brand-created content in the United States 2017

Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017
Created with Highcharts 5.0.1412123939272766001616Influencer content greatly outperforms our brand-created contentInfluencer content somewhat outperforms our brand-created contentInfluencer contentperforms the same as our brand-created contentInfluencer content underperforms our brand-created contentInfluencer content greatly underperforms our brand-created contentI've never tested the performance of influencer content in relation tobrand created contentI've never tested the performance of influencer content in relation to brand created content02.557.51012.51517.52022.52527.53032.53537.5404…42.5

The data displays the benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the U.S. as of November 2017. During the survey, 12% of responding marketers stated that when integrated to other channels, influencer content greatly outperformed their brand created content.

Influencer content greatly outperforms our brand-created content 12
Influencer content somewhat outperforms our brand-created content 39
Influencer contentperforms the same as our brand-created content 27
Influencer content underperforms our brand-created content 6
Influencer content greatly underperforms our brand-created content 0
I've never tested the performance of influencer content in relation to brand created content 16

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