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Performance of influencer content compared to brand-created content in the United States 2017

Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017

The data displays the benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the U.S. as of November 2017. During the survey, 12% of responding marketers stated that when integrated to other channels, influencer content greatly outperformed their brand created content.

Influencer content greatly outperforms our brand-created content	12
Influencer content somewhat outperforms our brand-created content	39
Influencer contentperforms the same as our brand-created content	27
Influencer content underperforms our brand-created content	6
Influencer content greatly underperforms our brand-created content	0
I've never tested the performance of influencer content in relation to brand created content	16

Performance of influencer content compared to brand-created content in the United States 2017

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