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Leading challenges of influence marketing in the United States 2017

What do you see as the top challenges for influencer marketing in 2017?

The data displays the leading challenges to influence marketing according to B2C marketers in the U.S. as of November 2016. During a survey, 78% of marketers picked determining the ROI of their influencer marketing programs as one of three top challenges.

Determining the ROI of my influencer marketing programs	78
Choosing which influencer marketing provider to work with	45
Determining where influencer marketing fits in my marketing mix	41
More social network algorithm changes will make content less visible	31
The amount of time it takes to manage influencer marketing programs	30
Rapidly changing consumer behaviors make it hard for brands to stay relevant	29
Changes in FTC Regulations governing sponsored content	11
Other	5

Leading challenges of influence marketing in the United States 2017

StatInvestor