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Leading challenges of influence marketing in the United States 2017

What do you see as the top challenges for influencer marketing in 2017?
Created with Highcharts 5.0.14787845454141313130302929111155Determining the ROI of my influencer marketing programsChoosing which influencer marketing provider to work withDetermining where influencer marketing fits in my marketing mixMore social network algorithm changes will make content less visibleThe amount of time it takes to manage influencer marketing programsRapidly changing consumer behaviors make it hard for brands to stayrelevantRapidly changing consumer behaviors make it hard for brands to stay relevantChanges in FTC Regulations governing sponsored contentOther0510152025303540455055606570758085

The data displays the leading challenges to influence marketing according to B2C marketers in the U.S. as of November 2016. During a survey, 78% of marketers picked determining the ROI of their influencer marketing programs as one of three top challenges.

Determining the ROI of my influencer marketing programs 78
Choosing which influencer marketing provider to work with 45
Determining where influencer marketing fits in my marketing mix 41
More social network algorithm changes will make content less visible 31
The amount of time it takes to manage influencer marketing programs 30
Rapidly changing consumer behaviors make it hard for brands to stay relevant 29
Changes in FTC Regulations governing sponsored content 11
Other 5

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