Influencer marketing campaign average EMV 2016, by category

The data describes information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 USD of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 USD.