The data describes common ways in which digital resources influence shopping according to U.S. internet, sorted by type. As of 2nd quarter 2013, 28% of respondents felt that daily deal sites encouraged them to buy products or brands they had never bought before.
UGC | 24 | 29 | 27 | 10 | 10 |
Search engines | 16 | 30 | 28 | 14 | 13 |
Promotional e-mails | 12 | 15 | 30 | 21 | 21 |
Display ads | 10 | 18 | 27 | 21 | 24 |
Social media | 10 | 16 | 19 | 18 | 37 |
Mobile message | 6 | 13 | 18 | 15 | 49 |