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Digital resource shopping influence in the United States 2017

Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017

The data describes common ways in which digital resources influence shopping according to U.S. internet, sorted by type. As of 2nd quarter 2013, 28% of respondents felt that daily deal sites encouraged them to buy products or brands they had never bought before.

UGC 24 29 27 10 10
Search engines 16 30 28 14 13
Promotional e-mails 12 15 30 21 21
Display ads 10 18 27 21 24
Social media 10 16 19 18 37
Mobile message 6 13 18 15 49