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Influencer marketing success measurement metrics in the United States 2017

Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017

The data displays data on the metrics used by marketers to measure influencer marketing success in the U.S. as of November 2017. During the survey, 46% of responding marketers stated that they used product sales to measure influencer marketing success.

Engagement	90
Clicks	59
Impressions	55
Conversions	54
Rach	50
Product sales	46
Audience alignment	29
Other	2

Influencer marketing success measurement metrics in the United States 2017

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