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Most effective influence marketing tactics in the United States 2016

Most effective influence marketing tactics according to marketers in the United States as of April 2016

The data describes information on the most effective influence marketing tactics according to marketers in the U.S. and worldwide as of April 2016. It was found that nearly 67% of responding marketers believed that product reviews were the most effective influence marketing method.

Ongoing ambassadorships	70.6
Product reviews	66.7
Brand mentions	53.9
Event coverage	52.9
Sponsored content	50
Affiliate links	10.8
Other	14.7

Most effective influence marketing tactics in the United States 2016

StatInvestor