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Brand loyalty factors in the United States 2016

Factors which influenced brand loyalty in the United States as of August 2016

The data shows information on the factors which influenced brand loyalty in the U.S. as of August 2016. During a survey, 23% of respondents stated that it was very or somewhat important for them that the brand or company had an endorsement from a social influencer, blogger or vlogger.

Being trustworthy with regard to safeguarding and respecting the privacy of my personal information	85
Being there when I need them but otherwise respecting my time by leaving me alone	81
Acknowledging my loyalty and importance to them	69
Sharing small gifts with me to reward my loyalty	59
Making sure to provide me with optimally designed and personally desired channels for interacting with them	51
Keeping me on the cutting edge by consistently offering the latest and most up-to-date product and service offerings	51
Engaging with me to help them design their product or service so it is more relevant to me	44
Knowing that I am doing business with a brand that my friends/family also want to do business with	42
Giving me the opportunity to personalize products I buy to create something unique/bespoke to me	41
Providing new experiences, products or services that go beyond the traditional scope of the company	41
Connecting me to the other brands/providers in other industries	39
Supporting and acting upon causes we have in common	37
Engage with me in innovative and creative ways, e.g. using virtual or augmented reality, to provide a multisensory experience	33
Having an endorsement from a known and respected celebrity or spokesperson	23
Having an endorsement from a social influencer, blogger or vlogger	23

Brand loyalty factors in the United States 2016

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