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U.S. SMBs: Instagram marketing ROI 2016

Return on Instagram marketing investment among local businesses in the United States as of 3rd quarter 2016
Created with Highcharts 5.0.1411.211.218.818.824.624.611.311.3Extraordinary (over 20x spend)Excellent (10-19x spend)Good (5-9x spend)Fair (2-4x spend)051015202530

The data displays information on the return on Instagram marketing investment among local businesses in the U.S. as of the third quarter 2016. During a survey, 11.2% of respondents stated their Snapchat marketing ROI was extraordinary.

Extraordinary (over 20x spend) 11.2
Excellent (10-19x spend) 18.8
Good (5-9x spend) 24.6
Fair (2-4x spend) 11.3