The data describes data of the profitability of social media marketing programs worldwide in 2015 and 2016. During the 2016 survey, 39% of responding marketers stated that social media marketing generated significant return on investment (ROI).
2015 | 9 | 20 | 27 | 30 | 8 | 7 |
2016 | 39 | 36 | 17 | 7 | 1 |