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Leading Facebook brand post formats 2017

Leading types of branded posts on Facebook worldwide as of August 2017, by format

The data describes the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59% of user interactions on the top branded posts. Photos were ranked second, accounting for 39% of Facebook user engagement with branded content.

Video (Not live) 59
Photo 39
Link 1
Status 1