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Methods brands use for attracting social media followers worldwide 2015

How do you attract customers to connect with your brand's social media account(s)?

The data displays data on methods brands used for attracting social media followers worldwide as of September 2015. During the survey, 26% of responding marketers stated their brands produced entertaining content to achieve this goal. A survey found that 63% of small and medium sized enterprises in the U.S. had social media profiles and another 10% were planning to get one. Social media advertising was implemented by 37% of U.S. SMEs and another 28% of surveyed companies were planning to starting using it.

Produce useful content	78
Prominently display social media icons in e-mail, on website, in print ads, etc.	61
We create a brand that people want to publicly associate with	34
Provide a specific incentive for a follow, connect, etc.	30
Display and promote our followers' content and their interactions with our brand	26
Produce entertaining content	26
Share regular coupons and promotions	19
We engage in and share charitable work	18
Try to create viral campaigns	13
Our brand does not have social media accounts	5
Other	4
None of the above	2

Methods brands use for attracting social media followers worldwide 2015

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