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Benefits of social media marketing worldwide 2018

Leading benefits of using social media for marketing purposes worldwide as of January 2018

The data displays the answers given by marketers regarding how social media marketing benefited their business as of January 2018. During the survey, 49% of marketers stated that social media marketing helped grow business partnerships. The estimated global social media ad spend amounted to 41 billion USD in 2017.

Increased exposure	87
Increased traffic	78
Generated leads	64
Developed loyal fans	63
Provided marketplace insight	54
Improved sales	53
Grow business partnerships	49
Increased thought leadership	46

Benefits of social media marketing worldwide 2018

StatInvestor