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Factors driving sponsored social messaging effectiveness in the United States 2015

Factors driving sponsored social messaging effectiveness in the United States as of November 2015

The data displays the leading factors driving social messaging effectiveness in the U.S. as of November 2015. The level of respect for the source/writer belonged to the most important three factors for 57% of respondents.

Whether you can tell the source has actually tried/used the product or brand	60
The credibility or believability of the source/writer	60
Your own past experience with products the source/writer has endorsed	59
How much detail the source/writer provides about the product or brand	59
The source/writer's expertise or knowledge about the product or brand category	58
How much you respect the source/writer	57
How much you like/admire the source/writer	52
The fit of the product/brand with the source/writer	52
Whether the source/writer discloses that s/he was paid for the endoresement	50
How successful the source/writer seems to be	48
How long you have been following/reading the soucre/writer	47
The relative proportions of the source/writer's posts that are non-sponsored vs. sponsored	46
How many products/services the source/writer endorses	46
How well-known the source/writer is	46
How popular the source/writer is	44
The number of followers or readers the source/writer has	44

Factors driving sponsored social messaging effectiveness in the United States 2015

StatInvestor